QUALITATIVE

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Qualitative

Qualitative methods results to get an edge of clear picture and helps to collect exact and required information for our client which brings the deep and valuable insights to build a perfect strategy. Thus we support TDI, Focus Groups, IDI, Online community, Web IDI, CLT, and Mystery Shopping.

Qualitative research is a process of naturalistic analysis that seeks an in-depth understanding of social phenomena within their natural setting. In qualitative research, data is obtained through a group of respondents. It gives an understanding of human behaviour and the reason for such behaviour. There are no fixed questions in qualitative research and the questions asked by the interviewers generally depend on respondent’s thoughts and feelings.

There are various ways of collecting data in qualitative research. One of the popular techniques is to study the behaviour of a small group by asking certain questions from them. Qualitative research is also done through in-depth interviews. These interviews can be face to face or telephonic. Now we will discuss about some popular methodologies of qualitative research in detail:

Our researchers make informed choices about what they will use for their studies and why they will use them, and our pool of qualitative researchers, including but not limited to Ethnographers, interviewers and Mystery Shoppers, comprises of erudite individuals who know what they're doing. In addition to individual qualitative methodologies, we also provide a tailored combination of our qualitative tools to help cater to your needs in the best possible way. Leading brands and market research firms choose us for their qualitative projects, and we would like to advise you to take the advantage too. 

Organizations either conduct market research on their own or outsource it to a marketing research agency so that they can concentrate on their core competencies. Market research agencies are expert in conducting market research and providing quality services to their clients. These agencies generally have highly experienced enthusiastic and expert professionals for carrying out the research.

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